The idea of beautifying the village with flowers, and especially roses, dates back to the late 1950s and early 1960s, and can be attributed to Mayor Riccardo Montanaro. The pharmacist of the time, Aldo Dellaferrera, contributed financially to the cost.
The small rose plants were donated to the residents of the historic center, on Via Umberto I, to be grafted along the edge of the street, near the wall of their houses; over time this initiative was supported by the successor mayors and extended beyond the historic center.
Since 2005 we have been celebrating this event on the first Sunday in June, although the month of the rose is May, but in the mountain area due to the cool climate and altitude, roses reach peak bloom a little late and stay that way for most of the summer, only to return to bloom again sometimes in the winter months.